Post details: World Poker Tour signs big-name sponsors
08/28/04
West Hollywood, Calif.-based WPT Enterprises Inc., which created the World Poker Tour, has signed a half-dozen licensing agreements to help it increase its brand presence.
WPT is a majority-owned subsidiary of Minnetonka-based Lakes Entertainment Inc.
Terms of the licensing deals were not released, but the big-name partnerships ensure that the company's brand will be seen everywhere from bookstores to boxer shorts, according to a statement.
• New York-based HarperCollins Publishers Inc. will market World Poker Tour poker strategy books, the first of which is expected to hit shelves in March to coincide with the tour's third season.
• Montreal-based Dorel Industries Inc., a manufacturer of home furnishings, will launch wood and metal-framed WPT poker tables for home use.
• Kirkland, Wash.-based Mforma Group Inc. will offer games, messaging, ring tones, images, icons and other applications for mobile phones.
• Hong Kong-based Radica Games Ltd. will create an electronic, hand-held Texas Hold 'Em game.
• Dallas-based Bioworld Merchandising Inc. will manufacture a line of WPT hats, leather wallets and other items for specialty stores, mid-tier department stores and mass merchants.
• New York-based Briefly Stated Inc. will manufacture a line of WPT-themed boxers and loungewear for a variety of distribution outlets.
Categories: Poker Stories & News 
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