LOS ANGELES (Hollywood Reporter) - Following the success of televised poker in cable, the card game is ready to place its bets in syndication.
"The Ultimate Poker Challenge," a one-hour weekly show set for a Sept. 4 launch, will feature amateur and professional poker players competing against one another in 23 individual no-limit Texas Hold 'Em tournaments. The players will be whittled down to eight finalists, who will compete for the ultimate prize of more than $1 million.
The show, hosted by Chad Brown ("As the World Turns"), is taped before a live audience at the Plaza Hotel and Casino in Las Vegas.
"Over 50 million people are estimated to play poker in the United States, yet no nationally syndicated show has opened its doors for the masses to take part in until now," said executive producer Dan Pugliese. "What 'American Idol' did to music, 'The Ultimate Poker Challenge' hopes to do with poker. Anyone in this country has the chance to be a champion and walk away with $1 million or more."
"Ultimate Poker Challenge," from distributor Passport Entertainment, has been cleared in more than 80% of the country on such Viacom-owned stations as KCAL in Los Angeles, WBBM in Chicago and WPSG in Philadelphia.
Such cable networks as Travel Channel, ESPN, Fox Sports Net and Bravo are already enjoying success with their respective poker telecasts.
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